"Network Marketing" is a professional core course for e-commerce students. This course starts from the needs of enterprise network marketing positions, combines the basic knowledge of marketing and the current new interactive marketing content marketing model, covering marketing theory, network marketing theory, tools, strategies, programs and other content. Students are trained to master the necessary theoretical knowledge of network marketing, the operation essentials of mainstream network marketing tools, various copywriting methods, and the framework structure of network marketing planning, so as to lay a good foundation for students to engage in online shop operation, network marketing, new media and other positions.