Live streaming e-commerce
Last update time:2026-01-13 20:38:15 · Referenced11times
This set of courses comprehensively and systematically explains the relevant knowledge of live streaming e-commerce. Taking the overall operation process of live streaming e-commerce as a clue, this paper describes the operation mode of the live streaming e-commerce team, sorts out the main links, platform selection and main personnel division of labor of live streaming e-commerce, and quickly has an overall understanding of the preparation, team, implementation and improvement of live streaming e-commerce. The course consists of 7 chapters, mainly introducing the overview of live e-commerce, the selection of live e-commerce platforms, the selection and pricing of live streaming e-commerce, the creation of live e-commerce anchors, the construction of live e-commerce scenarios, the implementation of live e-commerce, and the analysis of live broadcast effects. The course content is easy to understand, clearly structured and easy to learn. Courses are accompanied by quiz questions to help consolidate and strengthen the memorization of knowledge points. This course can be used as an auxiliary teaching content for e-commerce and online marketing related professional courses, and is also suitable for learning and reference from e-commerce and network marketing staff.
Free
Chapter 1 Live e-commerce overview
1-1 Basic cognition of live e-commerce
1-2 Live e-commerce development status and trend
1-3 Live e-commerce position cognition
1-4 Cognition of live marketing code of conduct
Chapter 2 Live e-commerce platform selection
2-1 Common live e-commerce platform introduction
2-2 Live e-commerce platform account opened
Chapter 3 Live selection and pricing
3-1 Live e-commerce product selection
3-2 Live e-commerce product pricing
Chapter 4 Live e-commerce anchor creation
4-1 Type of live e-commerce anchor
4-2 Live e-commerce anchors must have the quality
4-3 Live e-commerce anchor image building
Chapter 5 Live TV shopping mall scene construction
5-1 Preparation and assembly of live broadcast equipme
5-2 Studio material preparation
5-3 Broadcast room scene construction
Chapter 6 Live e-commerce implementation
6-1 Live broadcast process design and script design
6-2 Live preheating promotion
6-3 Studio content operation
6-4 Live broadcast fans precipitation
Chapter 7 Live broadcast effect analysis
7-1 Live broadcast process monitoring
7-2 Live broadcast effect analysis
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