E-commerce Visual Marketing is a special course for visual design in e-commerce operations. It systematically introduces the relevant theoretical knowledge of visual marketing from the aspects of visual principles, overall planning and design of visual marketing, brand, store and mobile terminal vision. It is hoped that through the study of this course, students can understand the true connotation of visual marketing and the application value in practical work, no longer simply compare visual marketing with online shop artists, and deeply understand the value of visual in promoting marketing.